Usually, Australian homebuilding companies start off establishing their own presence online by utilizing the most basic digital marketing tool: websites. It is through these websites that they are able to reach out to their prospective clientele, using strategies as search engine optimization (SEO), content marketing, pay-per-click marketing (PPC), and others. Utilizing these strategies often help them get into the position they want to be in the search engines, in which they would most likely be landing the top page of other people’s searches.
Social Media in the Homebuilding Industry
Later on, the emergence of social media sites such as Facebook, Twitter, Instagram, and LinkedIn has provided a new marketing venue for homebuilding businesses marketing their services through their websites. Indeed, social media marketing exploded further; not only are western Sydney home builders and clients limited themselves to just answering queries through phone calls and face-to-face appointments.
Through social media, Australians are updated with keep themselves in touch with certain updates regarding homebuilding companies. On their end, these companies are able to keep people informed by posting quality content, and more importantly, engage with their followers in many ways. Of course, with the social media boom among delicate businesses such as those involving homebuilder-client relationships, there are certain ethics that should be adhered to. Indeed, privacy is still of great importance even in this seemingly public world of social media and the Web.
Social Media: Connecting Companies to Clients
Because majority of Australians are basically Internet-savvy, and with today’s generation getting hooked up with mobile devices and keeping themselves connected to the Internet, the possibilities of western Sydney home builders obtaining clientele becomes even more apparent, thanks to the Web. Before and after social media was on full swing, people get to homebuilding professionals and companies through Google, Bing, Yahoo!, and all other search engine sites. Nowadays, doing so is not limited to just the use of these sites; Facebook, Google+, Twitter, and all other social media sites have become venues for individuals searching for homebuilding and designing businesses.
With social media, there is always a likelihood of interaction between the person obtaining the service and the professional who provides it. No longer are they limited to just conversations through phone and appointments; they get to interact with each other through regular posting of updates and other relevant information about the company’s news, services, and even promotional activities. Add in the fact that it helps these businesses establish their online presence even further through social media makes their marketing efforts even more enhanced, paving the way to them incurring more and more potential clientele.
Improved Customer Service
Another good thing about social media sites is that homebuilding companies can use them for customer service purposes. Clients can send in their inquiries and concerns without having to call or personally visit the company. Needless to say, customer service becomes more relevant, up-to-date, and progressive with the help of social media.
Searching for a homebuilding company using social media is the same as with using Google; however, the former is often leads to even more relevant results. Using search engines, the results of the search are often based on strategies. In other words, a homebuilding firm appearing on the first page does not mean the best one in terms of providing services. But with social media, a person is led to numerous recommendations from friends, ensuring that he or she is able to obtain the best homebuilding company for him or her. Indeed, it is important for home builders to ensure that they maintain a good reputation and online presence in order for them to draw closer to their clients.
